Founded in 2002, Touchpoint Pediatrics provides comprehensive medical services for families throughout Morristown, Summit, Berkeley Heights, and beyond from our Chatham, New Jersey pediatrics practice. In addition to our award-winning, top-rated pediatricians, our practice relies on dedicated support staff to provide the highest standard of care. Learn more about the team members who serve our patients, colleagues, and practice as a whole with the same commitment to excellence in pediatric care as our physicians.

Barrie Brachfeld, Chief Financial Officer

Headshot of Chief Financial Officer Barrie BrachfieldBarrie has played a critical role in our pediatric center since its founding. With vast management experience spanning graphic design, printing, sales promotion, advertising, Information Technology, databases, purchasing and marketing, he was well-positioned to help Dr. Jennifer Shaw-Brachfeld, his wife, build our practice’s infrastructure. His educational background is as diverse as his professional experience, including a Bachelor of Arts degree with honors from City University of New York (CUNY) and ongoing study in art and music abroad in Paris, France.

As a result of this wide-ranging expertise, Barrie oversees most non-clinical aspects of practice management, including all of the following:

  • Human resources
  • Accounts payable and receivable
  • Contracting
  • Information technology
  • Purchasing
  • Marketing
  • Facilities management

Barrie is always busy supporting our physicians and other team members, from financial management to changing a light bulb now and then. He currently resides in Chatham, NJ, with Dr. Shaw-Brachfeld and their three children.

Joanie Roop, MSN, APRN, BC

Headshot of MSN Joanie RoopJoanie enriches our practice with her passion for pediatric care, including CPR instruction, infant child safety, and support for special needs children and their families. Before joining the Touchpoint Pediatrics team in 2016, she spent 20 years as the Senior Clinical Nurse Specialist and Safe Kids Coordinator for special needs patients at Children’s Specialized Hospital. An RWJBarnabas Health facility, the hospital is recognized as a leading national provider of care for chronic illnesses, complex physical disabilities, and other special pediatric health challenges.

Joanie prepared for this role and her work coordinating staff efforts at our pediatric clinic with a BSN from Villanova University and an MSN from the University of Pennsylvania. She has also achieved the following certifications:

  • Board-certified in pediatrics by the American Nursing Credentialing Center (ANCC)
  • Pediatric Advance Life Support
  • CPR Instructor

In addition to her position at Touchpoint Pediatrics, Joanie teaches pediatric nursing as an assistant professor at Raritan Valley Community College. She is extremely proud of her two adult daughters, both of whom received outstanding care as patients of our practice.

Our Front Desk, Billing, and Clinical Staff

Working tirelessly with patients and their families, as well as behind the scenes, our Clinical Coordinator and front desk, billing, and clinical staff make our high standard of care possible every day. From welcoming families to our practice to ensuring accuracy and efficiency in medical coding and billing, they form a crucial foundation for operations.

Learn More about Our Pediatrics Clinic

Your child deserves the best pediatric care available, and your family deserves access to pediatricians who offer undivided attention to your needs and concerns. Touchpoint Pediatrics is always there to help – even after hours and when urgent care is required. To learn more or schedule an evaluation at our Chatham, NJ practice, contact us today.